Early starts don’t yet know how to measure success of their business
HMW provide Early Starts with a structure to think about how well they are doing as a business — a way to think about their progress
Early starts describe success through “impact”, and“flexibility” in their life
HMW encourage our users with design that resonates with their version of success?
Early starts think their operations and finances using in weeks or months
Insights upleveled to customers should be flexible and accommodate the time horizon that the Early Start uses to think about their business.
Understanding money in vs. money out is most needed information
In order to get a “snapshot” of your business, MIMO is the most important information to showcase.
We have conviction Early Starts primary care about when money is actually moved as opposed to more complex tracking.